Monday, February 25, 2013

Big Box Mergers: Too late to count?

This is an interesting trend in business: two large competitors are both suffering in a rapidly changing business environment. Unable to keep up with the times, they merge together in an effort to maintain market share. One such merger was announced last week in the coupling of Office Depot and Office Max.

Such an event provides a wealth of editorial illustration opportunities (indeed, I am hoping to produce more work around this idea). To commemorate this grouping, I made this illustration of two robots selling office supplies. Cutting edge technology, now faded (like the big box store concept itself) reduced to joining forces to make an impact.
I'll provide some more behind the scenes work of this on behance later this week.